Myntra to Shutter Desktop Website, Go App-Only

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Myntra, which became a part of flipkart last year, claims that around 85 percent of all users come to the site via the app anyway, and that around 63 percent of all purchases happen on the app. Therefore, maintaining both a desktop and an app presence was not warranted, the company believes.
Speaking about the growing importance of the mobile app platform in an interview last week, Prasad Kompalli, Head of e-commerce platform, Myntra told us over the phone that the growing adoption of smartphones has allowed it to become more than a catalog, which isn't necessarily possible when working on the desktop.
"Mobile apps are the best platform for Myntra today," says Kompalli, "as they allow you to integrate with contacts, calendar, and camera, which can be used to improve the user's experience in a number of ways."
The site currently sees approximately 4 million monthly active users, Kopalli says, and he adds that in terms of traffic, there are already some days where the app accounts for 90 percent of all people browsing Myntra.
We asked Flipkart if the company is going to follow a similar move, and why it shut down its mobile website. The company mailed us the following prepared statement:

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